We use data and proven marketing strategy to reach both of our most important audiences — the artists (you!) and our visitors. The two things we don’t do are buy vanity ads (no proven return) or rely on free passes as a marketing strategy, something many of our competitors do. Data across twelve fairs proves that when people purchase a value-added pass to the fair, they’re over 3 times more likely to purchase art. We also poll each ticket buyer at the point-of-purchase (online) to find out their reason for attending the fair. Over 75% of ticket buyers indicate their main reason for attending as “I hope to buy art!” and because we’re targeting digitally, we know they have the income to do so. In this way, we establish the two most important criteria: disposable income and intent to purchase. We adjust strategy and ensure that our $100k per fair marketing budget is spent in speaking directly to this audience and bringing them to our fairs.

Simply put, showing in an art fair for artists gives you an unfair advantage and accelerates your sales growth as an artist. Showing at Superfine gives you access to a whole new pool of collectors that you’ve never met before. In just four days at a Superfine fair, you are extremely likely to develop more serious leads, meet more collectors, and make more sales than in the previous six month period. This is a conclusion we’ve found based on past exhibitor data as well as thousands of artist interviews. A major side benefit is that you retain all of your collectors and their data, along with your leads, and can use them to build a strong buying audience for your work as you expand your footprint across the US. Lastly, even with the advent of Instagram and online sales platforms, data suggests that art lovers are much more likely to buy work they’ve seen in person, and 70% of our surveyed attendees rank “Meeting the artist” at their favorite aspect of Superfine fairs. Conclusion? People want to meet you before they buy your art, and Superfine gives you that opportunity.

Not only do we show emerging artists how to sell more art, but we put our money where our mouth is. We’re a team that’s equal parts marketing expertise and critical, curatorial excellence. For us, a fair isn’t successful unless it elevates every artist within it, and we achieve that through a detailed curatorial process that we make very easy on your end, but entails lots of effort on ours. The result is a finished product that we and you can both be proud of. Our fairs are for artists who want to expand their current footprint, reach and sell to a whole new group of collectors, and do so in an environment that’s every bit as professional as it is enjoyable and comfortable for our audience. We also give you all of the tools to learn how to sell art, not just within your Superfine experience, but beyond the fair and into other markets you reach through us. We cut no corners in our production and we’ve developed an economic model that’s sound and doesn’t rely on outside sponsors, who become the predominant client when they’re footing the bill. Our primary client is you, and we’ve developed systems that work and are designed to serve you and help you meet more collectors, sell more art, and have an easy, efficient art fair experience guided by experts in the field.

Yes! We highly recommend selling low-edition prints from $75-$250 along with your original work. This is a low-friction way for you build collectors who’ve demonstrated the commitment to pay for your work, and you can encourage them over the course of your career to both expand their own purchases of your art, and expand your audience through introductions.

Absolutely not. Superfine is a full-scale art fair, not a gallery, and we function on a client-provider model rather than a revenue sharing model. Our fairs are, put simply, a marketing platform. When you exhibit, you contribute to a budget that covers excellent production, marketing, and service, and that is what you receive. We do not take any commission on the art you sell at the fair.

Our fairs are limited in number of artists, and applications are accepted or denied on a rolling basis. The time to apply is when you know you want to exhibit, and have the finances to secure at least a 1/6th deposit (ranges from $400 to $1,500 depending on your booth size and is due within three days of an accepted application.) Remember, you may also pay upfront for a 5% discount. If you’re keen to exhibit, we strongly recommend against waiting until the last minute. Booth sizes sell out, especially 12-foot placements (our most popular) and 8-foot placements (we limit these intentionally to artists whose work suits the smaller exhibition space).