These books will teach you how to sell art.
As an artist, staying up to date on best business practices might seem like just another line on your “to-do” list.
Reading is one of the best ways to spark beneficial practices and cultivate fresh ideas in your mind. In a digital age saturated with media campaigns and increased competition, developing new strategies for selling your art is crucial for making sales.
Other than the constant influx of new ideas, reading industry books is one of the best ways to keep your mind sharp and stay on top of the game. Whether your medium is illustration, sculpture, painting or mixed-media, there are innumerable anthologies and scholarly texts at your disposal – but while the conceptual materials might be familiar to you, how much time do you spend exploring the world of art business books?
Luckily, there are a plethora of artist-penned books and industry-oriented professional guides geared specifically towards demystifying how to cultivate your inner business person as an artist – and will help you hone your art-selling strategy.
Art, Inc.: The Essential Guide for Building Your Career as an Artist
A practical guide for building a career doing what you love while making money. Author, artist and illustrator Lisa Congdon has worked with clients including MoMA, Harvard University, Martha Stewart Living, Chronicle Books, amongst others. In Art, Inc., Congdon introduces actionable methods for diversifying income, managing bookkeeping, copyrighting, social media promotion, website tactics and more.
The Artist’s Guide: How to Make a Living Doing What You Love
In this manual, author and working artist Jackie Battenfield provides practical, applicable advice for every step of your career as an artist. We love her “no-nonsense” approach to professional development, as well as her strategies for self-management.
The Artist’s Guide: How to Make a Living Doing What You Love by Jackie Battenfield
I’d Rather be in the Studio
Artist advisors are an incredible asset to new and emerging artists – and even those who are established but might be feeling a little stuck in stagnant routines. Art-marketing specialist Alyson B. Stanfield of ArtBizCoach.com shares self-promotion tools that have enhanced the careers of thousands of artists. Touching on topics from networking, crafting the perfect artist statement, developing a marketing strategy, working on your email list and attracting new collectors, Stanfield uses a simple approach that is sure to resonate.
I’d Rather be in the Studio by Alyson B. Stanfield
Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career
Written by two veterans of the Chelsea gallery scene, Art/Work explores what it means to be a successful artist in the contemporary market. Investigating topics from diversifying income, gallery system alternatives (hello, Superfine!), license agreements and more, this book is rich with advice and perspective that artists at all stages will appreciate.
Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career by Heather Darcy Bhandari and Jonathan Melber
These four art business books are just a sample of the innumerable novels available for becoming your best business person. With so many tools available for learning how to sell your art better and more efficiently, why wait to start reading?
Ready to apply what you’ve learned IRL? Apply to one of our upcoming direct-to-collector fairs today.