An Artist Advisor's 10 Tips for Emerging Artists
For Washington, DC-based artist advisor Danielle Glosser, business savvy is key for artists seeking success. Since founding Client Raiser in 2014, Danielle has helped over 100 artists jump-start their careers by implementing proven business strategies.
Veteran exhibitors may recognize Danielle from last year’s Superfine! DC debut, where she met with countless exhibiting artists to briefly explore their business needs. Her foundational tips for emerging artists has been developed over numerous years of working with over 100 artists at all stages of their careers, and are relevant no matter what the goal may be – from securing a new client to building and maintaining financial independence.
Keeping these strategies on-hand is a surefire way to secure continued success as an artist:
Tie your goals to a timeline.
According to Glosser, planned and tangible goals are a must. “Have short term and long-term goals. Each artist needs to define what that means to them. For some a short-term goal may occur in a week, while another might prefer using a year as a benchmark.”
Create captivating marketing materials.
“Your website is everything,” Glosser states. “Be sure it is simple and easy to navigate. It’s best to have 20-30 images per series with size, medium, title of work. Of course, having a photo of the artist in action on the about page is ideal. Be sure to include your artist statement and CV as well as a contact page.”
When it comes to business cards, straightforward and clear is key. “Business cards should have an image of your work on one side and your contact information on the other. Do not use funky fonts that are difficult to read. I always say, be creative with your art, not your business card.”
Have a social media plan!
“It is essential for artists to be a part of the conversation on Instagram. Good photos are important since it’s a visual platform,” says Glosser. We know playing the field on social media can be daunting. Not sure where to begin? Check out our blog for social media tips + simple steps to start marketing yourself today.
Keep an inventory of your work.
Keeping tabs on what you’ve created, what works are available for sale and what has already sold is critical. Seeing red dots is a signal to collectors that your work is in demand, but if they set their sights on a piece that is sold, having other options for them to consider might mean more sales for you. Having an inventory database for reference is an easy way to ensure more sales and connection.
Grow your network.
Communicate with your friends, collectors, and followers to keep them in the loop regarding where they can see your work (and help promote you!). “Keep your nearest and dearest up to date with your art practice through newsletters. Mailchimp or Constant Contact are great platforms. Build your list as you get to know your community.”
Cultivate an inspiring studio space.
“Studio visits should be treated as a professional endeavor,” Glosser notes. “Be prepared by providing a price sheet, postcard or brochure for folks to take, and your business card. Having a guest book to build your database is a good idea as well. Also, be sure to follow-up with a thank you card or email the next day. Cultivating relationships with your potential clients and collectors is critical to establishing a solid art practice.”
Have an elevator pitch ready.
When it comes to being prepared to talk about your work Glosser states, “I suggest highlighting key statements from your artist statement and memorizing them. Be sure to include what type of work you create. You have to give the other person a golden nugget to go on so describe something about your process or content that everyone can relate to in order to continue the conversation.”
Know your worth.
Keeping a price sheet handy for easy reference is crucial to communicating the worth of your paintings. Not sure where to start? Talk to an artist advisor. Check out our pricing guide, too – you’ll find a simple formula to base your thinking off of.
Diversify revenue streams.
While some artists might seek funding by applying for grants, prizes, fellowships, residencies and other endeavors, emerging artists seeking success through financial independence will benefit from pop-up exhibitions, digital methods, and art fairs – all sure-fire and efficient ways to sell work and grow clientele by building relationships first-hand.
Follow your dream.
It’s not about what others want from you. Whether it’s your art itself or next steps for your practice, your dream and your career come first!
Keep these tips in mind when planning for your next art fair, exhibition, digital pop up and more. Stay up to date with our curated content for emerging artists by signing up for our weekly newsletter!