One of the reasons we started Superfine! was to connect not only artists to collectors who are genuinely interested in and excited about new and emerging artists, but to provide a platform where independent artists can feel supported by their environment, peers and colleagues. And with an ever-growing, global network of artists there’s certainly a lot of knowledge to draw from. 5 artists in the Superfine! community share their tips for selling with us.
More than anything, telling your story – communicating your context – as an artist will help you secure the attention of followers and collectors alike. How do artists use platforms other than Instagram like Pinterest, Twitter, and even Tumblr to reach new audiences and ultimately collectors?
With so many avenues to pursue, many artists turn to direct-to-collector fairs like Superfine! for building their networks, getting their work out there and making sales. Other than built-in marketing, premium locations and resources to draw from every step of the way, why are so many artists choosing to sell their work at direct-to-collector art fairs?
There are a plethora of artist-penned books and industry-oriented professional guides geared specifically towards demystifying how to cultivate your inner business person as an artist – and will help you hone your art-selling strategy.
Aligning business needs with creative needs can be challenging for emerging artists. Artist Advisor Danielle Glosser, founder of Client Raiser, shares her top 10 tips for developing the best business strategies for artists.
Everyone needs a little help now and then. Artists need all sorts of skills , from medium-specific technical skills like mixing paint and stretching canvas to finding and maintaining an effective online presence.
As an artist, you are your own best salesperson when it comes to spreading the good word about your work. With promotion and exposure being so important to success in the internet age, finding a unique voice to accompany your artistic vision and forge new relationships is more critical than ever.
Securing press coverage is a key aspect of any fair experience for galleries or independent exhibitors, but navigating how to connect with writers and journalists can often seem intimidating. We’ve got some simple tips for you to lock down coverage.
Tim Minerd takes us inside the Superfine! LA presentations of Pansy Ass Ceramics and John Waiblinger, two LGBTQ+ artists bringing their unique take on identity to the fair. Check in and get a sneak peek inside the minds of these iconic artists.
Step into the surreal world of three Superfine! artists at our Miami Beach fair, and learn what makes them tick and how their unique approach to abstracting human features makes their work both eerie and precious.