Building a Better Art Market
Superfine! - The Fair was created by James Miille, an artist, and Alex Mitow, an arts entrepreneur, in 2015 as a reaction to what they saw in the art market -- inflated prices, sluggish sales, and a widening valley between a constantly growing art-appreciating public and an insular art world positioned outside of their price range and comfort zone.
Partners in life as well as business, Mitow and Miille have made it their mission to bring joy and excitement to the art (because it definitely is an art!) of collecting art, affording collectors at all stages and levels the ability to take home work that they love, within their budget, while simultaneously providing a brisk (and fun) sales atmosphere for exhibitors and collectors alike. Frequently profiled by outlets including Quiet Lunch and The Art Gorgeous for their curatorial style and efforts in bringing emerging art to the masses, the two have expanded Superfine! to encompass a team of driven arts professionals who make the magic happen year-round. The Superfine! team works constantly to create the perfect space where galleries and artists connect directly with the affluent, excited audience whose interest in art fuels our exhibitors' passion. Over the years, Superfine! has emerged as an alternative to typical "big box" art fairs - a transparent, approachable environment for buying and selling art that maintains some of the highest curatorial standards in the industry while working to open up the market to new collectors and emerging galleries and artists world-wide.
We don't just talk the talk: our core team are all avid collectors of emerging contemporary art, living by the maxim of supporting both living, working artists, and those who represent and champion them. With the support of our devoted exhibitors, collectors, and media outlets, we've worked together to build not just another art fair, but a brand new art market whose success rests on the shoulders of not just a select few, but all who take pleasure in supporting talented, passionate emerging contemporary artists.
Where We're Going
Born from Miami Art Week but constantly evolving, Superfine! now hosts annual editions of our namesake fair in New York, Miami Beach, Washington DC, and Los Angeles.
Superfine! DC launches on Halloween 2018 in the Dock 5 event space run by bustling top 5 food hall Union Market. Our very first LA fair touches down in über-hip Downtown Los Angeles at "unconventional convention center" Magic Box from February 14-17, 2019, joining Frieze in our jump to the west coast. For the third year running, Superfine! NYC will take over the ever-trendy Meatpacking District in May 2019, and our popular Miami show will jump the bay to Miami Beach for 2018 and 2019, joining Art Basel, SCOPE, and the numerous other fairs dotting the sandy strip during one of the busiest art weeks of the year (oh, and we're Miami's favorite art fair.)
We look forward to meeting you at an upcoming Superfine! in New York, Washington, Miami, or LA in the coming months. Stay tuned for frequent updates as we enter new markets and continue to grow the fair beyond the walls of each edition.