The superfine! movement in a nutshell
Galleries: A Timeless Establishment Amidst Changing Times
Traditionally, galleries have been the gatekeepers of the art world, a bastion of quality control standing between the public and a bevy of artists at various stages in their career.
Galleries with strong, artist-forward programs also help guide living artists and stoke the fires of their creativity. With the proliferation of mega-fairs and their associated costs, it’s become harder for galleries to focus on what they believe in and stay true to their ideals. This has led to uncertain markets for emerging artists and an air of exclusivity that keeps potential buyers and patrons at an arm’s length.
A Fair Proposal
Superfine! represents a correction of the bloated, over-sized art fair model that has many galleries and artists stuck on an unfortunate ferris wheel of high cost and disappointing results.
We are a fair that focuses on accessibly-priced work, but that’s not what defines us. We feel that at its core, the art fair is a place of discovery for frequent collectors, and a way for others to cross the bridge from art-curious to art collector. By maintaining an affordable exhibition platform and friendly artwork price points, we create an exhibitor base that's happy and excited to talk to and guide fairgoers who are eager to discover work suited to them. This encourages brisk artwork sales before, during, and after each Superfine! fair.
The Work on the Walls
The core of an art fair’s success is the strength and passion of the actual artwork on the walls. At each Superfine! our exhibitors show the work that's central to their guiding vision. Encouraged by lower overhead costs, the need to sell out and display typical fair fare is completely obliterated. Instead, the work you’ll find at Superfine! is challenging, dynamic, and exciting -- and the act of discovering it brings true joy back to the collecting experience.
Focusing on fresh, relevant artwork from living, emerging artists keeps our offering stimulating and exciting to both new and established collectors, and our exhibitors see the results. Through our hyper-curated fairs and egalitarian ideals, Superfine! has quickly climbed to the top of the list of emerging, contemporary art.
A Unique Position
Superfine! distinguishes itself from mainstream art fairs in two ways:
One, Superfine! is a hyper-curated art fair that takes a personal approach to each and every applicant and exhibitor. We limit each of our fairs to no more than 80 exhibitors in order to maintain an intimate setting where our team can ensure that each and every piece in the fair is curated to complement the one next to it. Our more compact size also allows us to provide a tailored experience instead of an airplane-hangar sized megalith that feels more like a high end flea market than an art show.
The second defining characteristic of Superfine! is that alongside the top artist-forward gallery and curatorial programs in the world, you'll also find solo artists manning their own booths with a friendly countenance and ready to bend a willing ear about process, inspiration, and all of the excitement that goes into their work. Even with our gallery-designated booths, you'll find dealers for whom artists' work and livelihoods are their passion, friendly and excited to speak to you. Our Superfine! galleries transcend the cold, Macbook-focused desks manned by interns and put you face to face with the world's fiercest artist champions, and oftentimes the artists themselves are present as well.
Art World, Meet the Real World; Real World, Meet the Art World
With each edition of Superfine!, we’re building a bridge between those who make their livings from art (and dedicate their lives to it) and those whose appreciation of the work translates into
real sales and sustainability.
We're building a committed following of passionate collectors while also providing a tangible, exciting, and transparent way for art lovers to cross the bridge from appreciation to collectorship and ultimately patronage. Beyond simply introducing aspiring collectors to artists and work that strikes them, we also educate all of the eager minds passing through our doors. Whether it be familiarizing a long-time art collector with the work of a young emerging artist through a studio tour, or inspiring a panel discussion audience by highlighting the intrinsic rewards of building an original art collection, Superfine! constantly strives to embolden our patrons through a more complete understanding of the art we showcase, and its context.
More Than Just an Art Fair
Beyond the walls of our four annual fairs, Superfine! is a year-round reference point for emerging, contemporary art.
We schedule private studio tours, host dinner parties where artists and collectors can break bread and talk art, and develop neighborhood-wide initiatives which create visibility for our art collecting directive. On the web our blog, educational videos, and social media initiatives constantly introduce our ideals and the work of our exhibitor base to new sets of eyes, while also providing the tools for artists and galleries to benefit from the shifts we're creating in the art market. Last but not least, the Superfine! Collectors' Society provides a path for the most supportive members of our community to enjoy Superfine! fairs and our programming at a level that ensures the most possible interaction between patron and artist.